Urban Outfitters Selects Callfinity for Contact Center Quality Monitoring Systems

PITTSFORD, NY and PHILADELPHIA, PA, December 19, 2007 -- Callfinity Inc, a premier provider of contact center technology, and Urban Outfitters, Inc. (Nasdaq:URBN), a leading lifestyle consumer products operating under the Urban Outfitters, Anthropologie and Free People brands, announced today that the retailer has selected Callfinity's call recording, reporting, and quality evaluation systems for use within its contact centers.

"Callfinity presented us with the most functional, highest quality solution," said Mr. Bryan Whitney, Director of Call Center Operations for Urban Outfitters, Inc. "We have implemented their Quality Monitoring application because it increases our ability to evaluate and improve our customer service interactions within the Direct Contact Center. It is augmented by Callfinity's Business Intelligence solution, which assists us in identifying the root causes that prompt customer inquiries. With this detailed information we continue to focus on enhancing the customer experience, while reducing operating cost."

Callfinity's full suite of products includes a multimodal ACD platform for queuing and routing inbound telephone calls, chat sessions, emails, and faxes to call center agents; a modular IVR system for automated assistance and web services support; a voice and screen recording system for quality management and training; a complete CRM system designed for use in contact centers; and an automated outbound dialer module with predictive, progressive, and automatic dialing capabilities. All of Callfinity's products include web-based real-time dashboards, reports, and full integration with existing contact centers' technology. The Callfinity modular suite is available as both an on-premise system and as a hosted service.

"We're proud to be working with Urban Outfitters," said Jeff Valentine, President & CEO of Callfinity. "Their commitment to customer satisfaction matches well with the capabilities of our recording, evaluation, and reporting modules."

About Callfinity®

Callfinity provides the easiest to use telecommunications software, systems, and services to contact centers, service providers, and enterprises. Since 1999, over 270 customers in six countries around the world have selected Callfinity's on-premise equipment and hosted services. For more information about Callfinity, please visit Callfinity's Web site, www.Callfinity.com. Callfinity is a registered trademark of Callfinity, Inc.

Callfinity, Inc. Contact:

Callfinity, Inc.
john.adams@Callfinity.com
Vice President of Operations
877-897-2962 x8130
www.Callfinity.com

About Urban Outfitters, Inc.®

Urban Outfitters, Inc. is an innovative specialty retailer and wholesaler which offers a variety of lifestyle merchandise to highly defined customer niches through 117 Urban Retail stores in the United States, Canada, and Europe, two Urban Outfitters web sites and an Urban catalog; 100 Anthropologie Retail stores; an Anthropologie web site and a catalog, and Free People, the Company's wholesale division, which sells its product to approximately 1,500 specialty stores, department stores and catalogs, as well as through 13 Free People stores, a web site and a catalog.

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